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Consumer demand labelling

Sunday, December 3, 2006

That was the result of a Conference held by the German's Federal Institute of Risk Assessement:
Our experience shows that an event of this kind is well suited to involving consumers in the scientific debate about the assessment of new technologies. When making their judgement, consumers took a very differentiated look at the potential risks and benefits of nanotechnology based on knowledge of the latest research and the existing uncertainty.
According to the conference, consumers were especially critical of the use of nanomaterials in foods.

With regards to the weighing between risk and benefit, consumer tends to put more weight on the risk nanotech brings, in comparison to its benefits:
Consumers felt that the promised advantages to be derived from using nanotechnology like changes to the flow properties of ketchup or the trickling properties of products were non-essential given the potential risks.