How aware are the public?

Tuesday, September 19, 2006

A survey conducted by Project on Emerging Nanotechnologies at the Woodrow Wilson International Center for Scholars through the help of independent research firm Peter D. Hart Research Associates revealed that:

* Only one in 10 Americans have heard a lot about nanotechnology

* 20% say they have heard some -- nearly double the number of Americans aware of the technology in

* But, 42% of Americans have no awareness of it at all

* Men aged 18 to 49, adults with at least a college education, and adults with higher incomes are more
likely to have heard about nanotechnology.

* Fifty-nine percent of adults age 65 and over have not heard about nanotechnology.

* More than one third (35%) of the public believes that the risks will outweigh benefits, 15% think the
benefits will outweigh risks and 7% say that the risks and benefits will be about equal. Forty-three
percent are not sure.

* More than half (52%) of women are not sure about the benefit/risks trade-off, compared with 34%
of men. Fifty-eight percent of older women (age 50 and above) are not clear about the trade-off.

* Americans who have heard a lot about nanotechnology and men aged 18 to 49 are most likely to
believe that the benefits of nano outweigh the risks. Almost half (46%) of those who have heard a
lot, and 25% of men aged 18 to 19 think benefits will outweigh risks.

How aware are the Lawyers? Here's an interview with Chris Matton, a partner with Kilpatrick
Stockton LLP

How has the angel investing climate changed over the past three to five years?

The most notable change for angel investing is the deal flow. Five years ago, angels were fighting
their way to get into early stage deals with venture capitalists. Today, angels are presented with
a variety of early stage deals, but they have to be ready, willing and able to pull the trigger.

What sectors have been attracting the most capital recently?

Recognizing that everyone has a different vantage point, I believe that we continue to see
strength in nanotechnology, “software as a service” models, open source models, and in
convergence here in the Triangle.

If you had one piece of advice to give to entrepreneurs, what would it be?

Pursue the BIG ideas, the game changing ideas, whatever they may be. Those are the ones
that are going to enthuse your team, potential investors, the market and potential acquirers.

Big Ideas? How bout helping us in creating the policies? ;)